VALR Adventure Alliance
Welcome to the VALR Adventure Alliance.
We, like you no doubt, have been waiting patiently to get back out there. The VALR Team have spent most of COVID lock-downs busy with the many preparations for our launch and waiting … and waiting for the moment to start and the time has come, we can wait no longer.
So, who are we are what are trying to achieve?
We are a small team of likeminded individuals bonded by a few simple passions; especially, a love for motorcycles and adventurous travel. Our Adventure Alliance is focussed primarily on creating a community to inspire and support members; helping all ages and skill levels focus on enjoying their riding, lending a hand where, if and when you need it and providing an inclusive one-stop-shop experience throughout the whole journey from planning, through the ride to sharing the fun when you get back.
About Us
Who are the VALR Adventure Alliance Team?
HK – Founder & CEO – A lifetime of adventurous travel including a 25-yr military career that incorporated learning to survive from a bergen in a variety of ‘character-building’ parts of the world and occasional travel on motorcycle across warzones all contributed to a deep and broad understanding of how to plan, prepare and safely execute adventurous travel.
BF – Co-Founder, Investment & Marketing Director – After decades of high-speed travel on 2 and 4-wheels around many of the world’s most famous race circuits punctuated with building various successful customer-service businesses, BF’s learnt a thing or two about how to create and support communities.
GD – Product Development & Management – Walk into almost any outdoor gear shop over the last few decades, whether it is for sports, mountaineering or extreme expeditions, and you’ll find examples of the design and manufacturing experience that has now been poured into the VALR range of products and services. Trust me, from fabric denier, buckle failure rate through to softening agents in waterproof zips, we have got you covered.
MF – Communications – Read an article about any motorcycle about to be brought into the market over the last 30-yrs and there’s a better than average chance you’ve read one of MF’s. Known for uncompromising views and reviews, the fact the VALR products got such a glowing response from him so early on in the prototyping process gave us great confidence we were heading the right way.
RS – Product Design & Testing – a serial offender when it comes to multi-motorcycle ownership, huge experience through journeys on the ‘road less travelled’ and a lifetime teaching motorcycle riding techniques and investigating when things all went a bit wrong – brings a simply massive amount of knowledge on almost anything 2-wheeled and the kit around you on a journey.
AM – “Co-Pilot” Platform Development – Recent newcomer to the world of adventurous motorcycle travel, a background in product testing, professional software-development and customer experience brings a modern, fresh set of eyes and technological perspective to the droning-on, middle-aged, grey blah of the Founder.
AB – Finance and Operations – Years of bean-counting, financial deal creation and just getting stuff done in the field of finance means the VALR Team get away with nothing and get it done on budget.
Our Name and Ethos
What’s in a name – VALR?
If you’ve ever spent any time reading about the adventurous achievements of the Vikings or Norse cultures, among many impressive facts, you may have spotted the same things we have: a ferocious appetite for travel coupled with an ability to overcome unbelievable odds with skill and preparation and what must have been an unfathomable ability to overcome their fears of the unknown ahead and press on anyway.
If ever you’ve felt the pang of uncertainty before a journey but gone anyway, then you know what we mean by VALR.
So, our Adventure Alliance name, VALR, is derived from Norse language and culture: recognising the skill, preparation and determination of the Viking travellers. Our contribution to your adventurous travel is to help you plan and prepare, support you along the way, if you need it and connect you with a community of likeminded people.
Contact Us
Have a Question or Want to Know More?
Or through any of the following social media links top right corner of this page!